Instagram Hashtags Strategy and How You Should Think About Hashtags in 2019

Your goal with hashtags used to be to reach the top posts section when people search that hashtag. Thing is, no one searches for #armeniancoffeebeans, which is probably the only hashtag you have got a decent chance of hitting the top posts on ;)

Ok, some people do -- I still see a handful of random likes come in when I get on the top posts, but a really insignificant amount. Like 10 max on decent sized hashtags like #pacificbeach

So your new goal with hashtags is to reach the explore page. That is how you bring in hundreds, if not thousands of new likes and followers from a single post. #pacificbeach

To maximize your chance of hitting the Explore Page using hashtags, listen up...

Introducing the 10/10/10 hashtag strategy

Instagram allows up to 30 hashtags, so use all 30. Choose:

1. 10 Smaller Hashtags (10,000 to 50,000 total posts)
2. 10 Mid-size Hashtags (50,000 to 200,000 total posts)
3. 10 Large Hashtags (200,000 - 2,000,000 total posts)

Going "viral" is still statistically difficult. But if you use this method with the right content, and get a little lucky, you can "scale up." You will get a handful of likes from being on the top posts of the smaller hashtags, a few more from the mid-size ones until you have so much engagement that the algorithm decides to try you out on the Explore Page.

When using this strategy, you will still need to do good hashtag research. The right hashtags can make or break your virality

These are the three best ways to research hashtags in 2019

1. Hashtag research tools - we like *Display Purposes* (Search on google for this)
2. Find influencers in your niche that have hit the explore page and take inspiration from their hashtags.
3. Find one hashtag you like, search for it on Insta, then check out the "related hashtags" underneath.

One of the reasons we recommend Display Purposes is because it excludes banned hashtags from its search results. Banned hashtags are a relatively new thing on Instagram that you should understand if you have made it this far.

Instagram is always fighting "spam" and some of those big hashtags get really "spammy" (filled with porn and violence, mostly). Instagram occasionally "bans" certain hashtags to avoid this.

That is why you should always rotate your hashtags. After you have done your research, save a few different lists of 30 hashtags as notes on your phone so you can keep them fresh (and avoid any penalties IG may or may not be dishing out).

One thing to keep a close eye on is the hashtag recommendations that IG shows you in your own feed. For example, Instagram knows I like wine so they recently recommended that I follow the hashtag #winegasm.

Notice that #winegasm is a relatively small hashtag, with only 25k posts. If Instagram surfaces that recommendation to me, it might surface it to others. I am going to make a note of that and next post of mine that involves wine I am going to use that hashtag. Also keep an eye on the photos that appear in your feed after These photos are highly curated. Write by: BAMF BIBLE

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