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Instagram isn’t eavesdropping on its customers’ conversations offline to target them with ads, in line with its chief, Adam Mosseri.
In a new interview with CBS’s Gayle King,
Mosseri addressed the
common suspicion that Instagram and its owner, Facebook, tap into user’s phones to collect ad-targeting
intelligence.
King asked Mosseri concerning what happens on the back end when a commercial for something she just mentioned privately uncannily shows up in her Instagram feed.
The vertical video experiment is over.
Instagram is no longer all-in on vertical video. The corporate announced that its long form
video offshoot, IGTV, will now support landscape video. Up until now, the
corporate solely supported
vertical video, which was a
feature focus during its launch nearly a year ago. Instagram
says the modification comes due to creator feedback and because some viewers are
finding landscape videos on IGTV already however haven’t been able to turn their
phones to watch them
in full screen.
“We realize this is an evolution from where IGTV started — we believe it’s the
right modification for
viewers and creators,” the company says in a blog post. “In many
ways, opening IGTV
to more than just vertical videos is similar to when we opened Instagram to more
than just square photos
in 2015. It enabled creativity to
flourish and engagement to rise — and
we believe the same will happen again with IGTV.”