The vertical video experiment is over.
Instagram is no longer all-in on vertical video. The corporate announced that its long form video offshoot, IGTV, will now support landscape video. Up until now, the corporate solely supported vertical video, which was a feature focus during its launch nearly a year ago. Instagram says the modification comes due to creator feedback and because some viewers are finding landscape videos on IGTV already however haven’t been able to turn their phones to watch them in full screen.
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“We realize this is an evolution from where IGTV started — we believe it’s the right modification for viewers and creators,” the company says in a blog post. “In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. It enabled creativity to flourish and engagement to rise — and we believe the same will happen again with IGTV.”